How points, leaderboards, and badges change the way players ...


  We have said that spending too much on peripheral ...
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20 Days, 20 tips. The first month of Games for Growth ...


  Inspired by the book 100 Days of Growth, we decided ...
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Avoid these 50 mistakes when you make an advergame


I worked on my first advergame more than 14 years ago ...
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A magical version of your brand


  If your brand is too ugly for Instagram or even ...
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Personalization in games


  How often have you been wrapping up your shopping at ...
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Call-To-Action in games


  Are your current CTAs falling flat?  If you’re having ...
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How to use A/B testing in advergames


A/B testing has been a cornerstone of direct and digital ...
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How games explain brand promises


  Do you struggle to explain your brand’s promises in a ...
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Using games to educate your customers


  When you hear “video games” and “education” in the ...
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Non-Digital Advergames


  Businesses have always been on the lookout for ...
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