Playful influencers: leveraging games to boost their ...


We are all familiar with influencers — whether on social ...
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The joy of focus: why people hate traditional advertising


  Digital advertising is great for getting more website ...
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Branded games: Finding the fun in your brand


  If your marketing strategy is based on the promotion ...
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Advergames and gamification in the news


   Advergames are still a fairly underutilized resource ...
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A magical version of your brand


  If your brand is too ugly for Instagram or even ...
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Personalization in games


  How often have you been wrapping up your shopping at ...
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Call-To-Action in games


  Are your current CTAs falling flat?  If you’re having ...
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How to use A/B testing in advergames


A/B testing has been a cornerstone of direct and digital ...
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How games explain brand promises


  Do you struggle to explain your brand’s promises in a ...
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Using games to educate your customers


  When you hear “video games” and “education” in the ...
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