The best way to innovate your marketing? Games

On Apr 25, 2019 11:43:34 AM

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Do you know what happens when your company doesn’t innovate? Just ask Kodak or Blockbuster; it’s not a favorable outcome. Innovation is a hot word in business and what pushes economies forward.

It’s a goal that’s at the forefront of almost every business’ mind, 84% of business executives consider their future success to be very or extremely dependent on innovation.

Everyone knows innovation's essential, but knowing something's important and achieving it are two completely different things. Innovation isn’t an easy task to accomplish, only 6% of business executives are satisfied with their innovation performance. But it's still crucial to strive for.

We want to help your company innovate, so we’re here to offer you an innovative marketing strategy that helps you reach your customers. A strategy that’ll boost your company’s ROI and propel your brand’s marketing campaigns past your competitors’. That innovative marketing strategy is turning your brand into a game.

Though the use of games for marketing isn't a new concept, these games continue to evolve and increase in effectiveness, and there’s no reason to believe they’re close to reaching their peak.

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Why innovate marketing?

Innovation comes in many forms. From the products you sell to the services you provide, there are many different ways you can go about solving your need for innovation. From the services side, you should guide your efforts to always providing a more enjoyable and helpful experience to the consumer.

Typical services are limited to in-store experience, but that changes when customers play your brand. Creating a game for your company allows people to engage with your brand at any time, in any place. But you’re not just giving customers a delightful experience, you’re also educating them about your brand and promoting your products and services.

Marketing is a constantly evolving industry, and it changes rapidly. The first companies that innovated their marketing strategies a couple of years ago to leverage digital ads saw considerable boosts in their ROI, but now, an average viewer spends less than one second looking at a digital ad.

Boost your ROI by differentiating from your competitors in your marketing and advertising efforts. Right now, 93% of social media advertisers use Facebook ads… sounds like a great time to innovate and break away from the norm!

Why use games

There are a lot of different ways to market your brand, and you most likely do a combination of many. The most effective marketing strategy is to prioritize the channels that are the most powerful in helping you achieve your marketing goals. Turning your brand into a game should be made a top priority because it innovates your marketing in two major areas: customer experience and advertising.

How games improve customer experience

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People love games

The popularity of mobile games has skyrocketed. Mobile gaming was a $12.7B industry in 2012 and is expected to reach $106.2B in 2021. That type of projected growth goes to show that people love mobile games. 

Games for marketing keep getting better

Sure, your typical advergame just takes the same game and swaps out logos, but now, games are evolving to become more unique to brands. These new games have varying missions, art, music and overall experiences for the consumer.

Creating a unique experience between your brand and consumer not only helps you stick out from the crowd, but also creates a more enjoyable experience for the player.

Instead of just playing to win a free prize, like in a low-quality advergame, consumers now play a brand’s game for the experience. These games delight customers and give them an escape from the grey, boring world they’re used to.

Why improve customer experience

Putting your efforts toward improving the experience for the customer will boost your sales. 84% of businesses that put any effort into improving customer experience see an increase in revenue. So making any effort at all will immediately increase revenue. But you can do more.

A company with $1 billion in annual revenue generates an average increase in revenue of $823 million over 3 years, after making a moderate increase in customer experience.

Turning your brand into a game isn’t a small or moderate increase in customer experience. Allowing customers to play your brand is an enormous improvement in customer experience, so who knows how high your revenue will spike.

How games crush typical advertising

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People hate ads

Digital ads used to be very effective, but now that they’re all over the place, people are getting fed up. Adblocker Plus, the most popular ad blocking app, has reached over 300 million downloads, and 64% of its users say they use it because ads are intrusive and annoying. Don’t annoy your customers. We already showed the effect customer experience has on revenue, you don’t want to worsen their experience and send your revenue in a downward direction.

Games advertise seamlessly

By playing your game, customers will learn more about your products and services than they would from interruptive advertisements. In a game, players interact with your products. The physical activity and visual component make your products much more memorable.

It takes 5 to 7 impressions for a consumer to remember your brand. In the setting of a game, that’s a piece of cake! An average mobile gamer spends 23 minutes a day playing games, and with strategically placed logos and branded products, they’ll reach 7 impressions before they’ve reached a fraction of their daily playing time!

Break free from the marketing status quo. Don’t be one of the 72% of businesses that say they’ve missed out on a crucial growth opportunity. Unlock the full potential of games to improve your customers’ experiences, seamlessly promote your products, and boost your revenue.

Want to learn more about what games can do for your brand?

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