Supercoleccionador is a virtual sticker collector made for Watt’s. Using their mobile devices, players scan stickers of popular Cartoon Network characters placed on various Watt’s products. Scanning a sticker triggers an augmented reality animation and adds the sticker to the player’s collection.
Weekly prizes are awarded to the players with the most characters. During its three-month campaign, Supercoleccionador had over 60,000 downloads. To date, over 500,000 stickers have been scanned.